In the mid-2000s the independent label Top Dawg Entertainment began building a portfolio of young artists that would have a major influence on the future sound of hip-hop. Progressive and experimental in their production and lyrical content, Kendrick Lamar, Ab-Soul, Jay Rock and ScHoolboy Q were put together as the rap collective Black Hippy, but they all quickly started to emerge as individual artists in their own right. More of a throwback to aggressive, 1990s gangsta rap than the others, ScHoolboy Q was raised in South Central, Los Angeles and despite being a talented athlete and bright student, he ended up joining the Crips gang and dealing drugs. Telling dark, gritty tales about growing up in his grandmother's apartment with a violent addict for an uncle, his breakthrough album 'Oxymoron' became a huge success in 2014, topping the Billboard Charts and selling over 400,000 copies. The new level of fame and life as a major-label artist didn't come naturally to him, though, and he considered quitting the music industry before returning two years later with the 'Blank Face' LP featuring guest appearances from Kanye West, SZA and Vince Staples. In 2019, after several delays, he released his fifth studio album 'CrashH Talk', debuting at number three on the Billboard 200.