American pop star Paula DeAnda was born in San Antonio, Texas, and grew up listening to the likes of Selena. She and her cousins would often perform for other family members at gatherings and before long she was taking piano lessons and performing around her home town. DeAnda's family, seeing her potential, moved to Corpus Christi in order to boost her career. It was there that she came into contact with manager Ed Ocanas and, with his help, recorded her self-penned song 'What Would It Take'. It got local airplay and led to a return to the studio to record a follow-up, 'Doing Too Much'. The song eventually found its way onto the Billboard Mainstream Top 40 in early 2006, ultimately leading to a contract for her self-titled first album with Arista label J Records. The album, released August 2006, made it to number 54 on the Billboard 200. A follow-up was recorded, but following DeAnda's departure from Arista it was shelved. Over the next few years DeAnda released a handful of digital-only singles and appeared briefly on the US version of 'The Voice' before collaborating with Jump Smokers on the 2014 EP 'The Voice & The Beats'.