Moubarak was the first artist to be signed by JuL, who, by including him on its D'or et de Platine label, has chosen to promote sensitive, value-laden rap. His recent eight-track EP, Principes, bears this name because, according to him, "at a time when people from working-class neighborhoods feel increasingly threatened by the crisis and clichés, it is essential to preserve principles such as solidarity, loyalty, respect and loyalty to oneself". His rap, combative but without aggression or bling-bling clichés, rejects the soothing rhetoric of self-righteousness. Beyond his messages, his tone resonates with many young music lovers. What's striking about Moubarak is his ability to blend the melancholy of his lyrics with a danceable flow and upbeat music on certain tracks.
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