Born on February 17, 1988 in Montreal, Quebec, Simon Cliche Trudeau began his musical career under the name Loud Mouth (also spelled Lordmouth). He was just 14 when he was spotted in battles and met Laurent Fortier-Brassard, aka Lary. They teamed up in 2010 with producer Alex Gway, aka Ajust, in a trio called Loud Lary Ajust. However, it wasn't until 2017 that Loud broke free and launched his solo career with the album Une année Record. Her reputation grew on the Web and even crossed the Atlantic, with French magazine Les Inrockuptibles paying close attention to her development. After collaborating with Coeur de Pirate in 2018, he released his second opus, Tout ça pour ça, in 2019.
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