Latin Mafia

Formed in Mexico City by brothers Milton and Emilio de la Rosa (vocals) alongside their older brother Mike (producer), Latin Mafia burst onto the Mexican indie-pop scene in 2021 by posting bedroom-recorded videos that garnered viral attention. They debuted with self-released singles like “Más Humano,” “Julieta,” and “Sal Rosa” in 2021–22 before signing with Rimas Entertainment in July 2024. Their momentum led to standout performances at Coachella and Lollapalooza across Latin America, and culminated in October 2024 with their debut album Todos Los Días Todo El Día, featuring genre-blending singles such as “Siento que merezco más” (later featured on Colors), “Yo Siempre Contesto,” and “Tengo Mucho Ruido.” The album’s raw emotional lyricism earned them a Latin Grammy nomination for Best New Artist and the Premio Lo Nuestro award for Best Latin Pop Fusion Song.

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