Ese Pérez, also known as “El Roro,” is a Mexican content creator and urban music singer who first gained popularity through social media, where his personality and humor quickly earned him a large following. Originally appearing on TV shows for Televisa and TV Azteca starting in 2021, he gradually transitioned into music, leveraging his massive online reach to launch a career in reggaetón. His breakout moment came with the viral hit “Pídete una miche,” a catchy reggaetón anthem that exploded on TikTok and racked up millions of views across platforms, even being used by fellow artists like El Bogueto. Following the song’s success, Ese Pérez began collaborating with well-known online figures such as Escorpión Dorado and Werevertumorro, and started to carve out a space for himself among Mexico’s new wave of digital-native urban artists.
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