Aron Erlichman (born March 2, 1983), better known by his stage name Deuce, is an American rapper, music producer and guitarist. Brought to fame as a member of the rap rock band Hollywood Undead, Deuce departed from Hollywood Undead in 2010 and has since moved on to solo work through the label "Five Seven Music", a branch of Eleven Seven Music. He was formerly involved in a movement with fellow rapper Truth (Vardan Aslanyan) called "Nine Lives" (often stylized as both "9LIVES" and "IX LIVES"). Deuce released his debut album of the same name on April 24, 2012, which sold 11,425 copies in its first week. Deuce has also collaborated with artists NXTREADY, Ronnie Radke, Brokencyde and Blood on the Dance Floor.