Cher Lloyd shot to fame in 2010 when, finishing fourth in British TV reality show X Factor, she became one of the series' most controversial characters, mixing rap and pop. Her antics proved to be great fodder for the national press, but in the wake of the show she launched a successful pop career with the hit single Swagger Jagger. Of Romany descent, Lloyd studied performing arts and twice auditioned unsuccessfully for X Factor before finally making it into the final stages in 2010. Mentored by Cheryl Cole, she duetted with will.i.am in a mash-up of Where Is The Love and I Gotta Feeling in the final, eventually finishing fourth. Her debut single Swagger Jagger topped the UK charts in the summer of 2011, with the follow-up With Ur Love - also featuring Mike Posner - reaching Number 4. Working with writer Autumn Rowe and producer RedOne, her first album Sticks & Stones - which included guest appearances by Busta Rhymes, Mic Righteous and Dot Rotten - was released in November, 2011, reaching Number 4 in the UK album charts.