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Marseille rapper AM La Scampia, whose real name is Achir Lyes, emerged on the local rap scene in 2017 after a high-profile signing to the Plato o Plomo label, created by Lacrim. From his very first productions, he forged a highly personal style, nourished as much by Eastern influences, expressing his Algerian origins, as by Latin influences. He also feeds his universe with imagery drawn from Italian crime. Revealed by the single "Maradona", he continues his seductive enterprise in 2019 with the singles "Mes Potos", "La Nuit", "C'est la vie" and "Bingo", in 2020, on which he shares the spotlight with Hatik, the rapper brought to light by the TV series Validé.
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